KIA Motors Ranked Highest Mass Market Brand For Fifth Consecutive Year In J.D. POWER U.S. Initial Quality Study

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results.  Kia’s continued success in IQS was led by having four models – Rio, Forte, Sportage, and Soul -- included among the top 10 vehicles in the industry, the most of any brand.  In addition, Kia had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).[gallery size="full" ids="9802,9801,9804,9803"]The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments.  Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.